If the three booths of UMGG (global stone group), UNIPLUS and hande are compared to the three CARDS played by universal at the xiamen exhibition, then the game skill of facing the competition of stone market in 2018 will show more traces in this booth subdivision.

Although the fine differentiation has long become the mainstream trend of the development of the stone industry, the wholly-owned subsidiary companies like global are showing in the xiamen international stone fair.

Set up the platform, partner mode two steps

A 80 * 200 cm of the theme of "global open partner model" of exhibition attracted attention of the exhibition, originally all open exhibition hall entrance gradually is bursting with consultants, after all it is universal since listed on March 26, 2015, once again to the recruitment of cooperation from the public information, difference is that the former focuses on "financing", which focuses on "people".

Why did global, with its comprehensive strength in production, processing and capital, choose to start the partnership model? Mr Xiong shiwei, the group's executive vice-president, explains why in two ways.

First is the transformation needs of enterprises themselves, and second is the impact of the overall environment. "We want to take this opportunity to promote the transformation of global to a platform enterprise, establish a series of platform support from mines, production to after-sales service, complement the advantages of potential suppliers and marketers who are willing to cooperate with global, and achieve the purpose of co-financing, risk sharing and benefit sharing." "Mr. Xiong said.

Universal plans to recruit 500 to 1,000 partners in the next few years, and the launch of the model has been placed on the global website and the official WeChat public account search window. How exactly? Universal breaks it down into two developmental steps. One is to promote internal entrepreneurship and improve employees' work enthusiasm and sense of belonging. Second, we need to absorb high-quality external talent resources and promote win-win cooperation.

The number of partners of 500-1000 people, the internal and external cooperation plan and the standard of two-way selection underlie global's expectations and confidence in the tooling market. At the same time, it is trying to cross over into new areas.

Consider the situation and expand the furniture layout

With the "global partner model" jointly launched in xiamen and placed on the official website, there is also the "global shijia" plan. Compared with the former's tendency to further explore the market share of tooling market, the latter, with the theme of "home", prefers the home decoration market that has gradually come to life in recent years, which is also the general trend of the industry development.

In the decision to formally open plan before, "global stone home" universal conducting market research has been in use for several years, including peer experience, many times in the stone association to carry out the project discussions, talk about the reason, Mr Xiong Shiwei explained: "universal good at tooling market, to move into new areas means opportunities and risks, we have been thinking about how to find the right breakthrough point, and the balance between the two."

After repeated adjustments to the plan, this entry point was finally determined as "global stone home". It will be in the form of flagship store layout of the major cities, universal under the natural stone, semi-precious stones, artificial stones, thin plates and other systematic decorative applications. At the same time, the award-winning works of the global stone art design competition and the stone sculpture works in cooperation with guangzhou academy of fine arts will also be used for space display, covering the hard and soft parts of home decoration.

Compared with the previous model that stone enterprises only enter the home decoration market with natural stone, "global stone home" can provide consumers with a wider coverage of stone series products and a larger range of price choice. In the future, "global stone home" will integrate high-end sanitary ware, solid wood furniture and other cross-border products to provide users with overall living aesthetic space solutions to increase the stickiness of the terminal market and repurchase rate.

Use differentiation to drive product upgrades

Global has always been patient with the creation of high-quality products. While the external deepening reform and strategic expansion are visible, the drive of technological transformation has also become the focus of internal grinding for many years, thus providing a more complete product delivery

capacity for its rapid development in the field of tooling and home decoration. At present, global has been the first to introduce bailiton artificial stone production equipment and technology, and in dongguan changping production. The entire CEMSTONE artificial stone production line is 800 meters long, with a total investment of 300 million yuan. The entire production process is completely automated, including the heavy processing such as batching, stirring, cloth, pressing molding and grinding. The whole process is mechanized and automated.

Production from 2015, several running-in and debugging experience, by 2017, artificial stone production equipment has tend to mature stage, the annual production capacity of up to 40-500000 square meters, nearly 6 million a year and by the r&d constantly adding antistatic material, negative oxygen ion release, new features, such as sterilization, luminous can be applied to hospitals, computer room, nursing homes and other places with specific requirements.

In addition, the company also actively connects the above new products with designers to achieve the spatial application combination of "color + function", such as sapphire blue + antistatic, light green + negative oxygen ions, and light yellow + luminous. Technological transformation not only drives the product revolution, but also enhances the intelligent living experience.

In both tooling market innovation, and to enter the home outfit, artificial stone, the global more than 30 years in the development of the enterprise, can always to breakthrough innovation mode, the background of Hong Kong company may be born with both eastern and western rational and implicative, never wants the courage to break the industry trend of imitation, as its for tooling, domestic outfit, hew out artificial stone "SanBanFu" : the odds and weight.